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Anthem, London
SIMON CROMPTON
Tuesday 14th of August 2012
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One of our favourite shops in London is Anthem, a casual wear boutique tucked away off the now rather fashionable Shoreditch High Street. At first glance, it might be easy to think that Anthem is rather like the rest of the fashionable shops in the area: full of funky work wear, vintage for its own sake and relatively little interest in craft. You would be wrong.

Anthem was founded by Simon Spiteri, relauncher of Liberty menswear, with a deliberate focus on craft, quality and originality. Take Kapital, for example. Anthem is the sole stockist of the denim manufacturer in the UK. It weaves, dyes and makes all its own product. The weaving is done on old Levi’s, single-width looms that are rare as hen’s teeth. Few other companies produce denim that way any more. Except 45rpm, which Anthem also stocks.

Throughout the range, Anthem’s colour palette is deliberately restrained and consistent. Fans of sartorial clothing will find no difficulty picking up Kapital indigo bandannas, Our Legacy cotton windcheaters or jersey jackets from Barena in Venice (a perennial favourite of mine), all of which fit into a classic wardrobe.

 
Well worth a visit.  
 

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